One desk. One name. Twenty-three years.
Alisa Gibson Williams has been licensed to sell California real estate since 2003. She has spent that career working the Coachella Valley luxury and second-home market. La Quinta Real Estate Group is the brokerage she runs alone, on purpose.
How she got here.
Alisa moved to La Quinta in 2002 from Newport Beach. She got her California real estate license a year later, with the practical goal of selling her own house — and ended up selling four of her neighbors' before her own closed.
The next two decades were spent at three different valley brokerages, working her way up from buyer's agent to top producer to managing broker. She watched the market boom into 2007, take 18% off the top in 2008, slowly recover through 2014, surge through the pandemic, and find a new equilibrium in the rate environment of 2024–2026. She has done deals in every one of those conditions.
She launched La Quinta Real Estate Group in 2024 to do the work the way she wanted to do it: small, careful, and entirely under her name. No team. No SDRs. No "buyer specialists" you've never heard of. The number on the website is her cell.
A deliberately small operation.
La Quinta Real Estate Group takes on a deliberately limited number of clients at any given time. That's a constraint, not a target — at higher volume, the level of attention drops, and Alisa won't ship that. Her work is concentrated in higher-price product, where attention and discretion matter most.
Every listing is photographed, copywritten, marketed, and shown by her. Every NDA on a business sale is reviewed by her. Every counteroffer is drafted by her. The technology stack — this site, the data infrastructure, the calculators, the live market feeds — exists to make that level of personal involvement possible at speed. Not to replace it.
What she's known for.
Residential
- Luxury single-family homes ($1.5M+)
- Golf-course community sales (PGA West, Hideaway, Tradition, Andalusia)
- Off-market and quiet listings
- Out-of-state buyer relocations
- 1031 exchanges
Business brokerage
- Confidential business sales ($500K–$10M)
- Hospitality & restaurant transitions
- Owner-operator buyer matching
- SBA-financing-friendly listings
- Real-estate-included transactions
The numbers.
Affiliations & memberships.
- California Department of Real Estate · Broker License #01247161 · Active
- National Association of Realtors (NAR)
- California Association of Realtors (CAR)
- California Regional MLS (CRMLS) member
- Certified Commercial Investment Member (CCIM) candidate
- International Business Brokers Association (IBBA)
- Equal Housing Opportunity supporter
When she's not closing.
Alisa lives in La Quinta with her husband and two dogs. She's on the board of two local nonprofits — one focused on housing access, one on arts education in the Coachella Valley schools. She plays golf badly and tennis well. She reads more nonfiction than fiction and has opinions about both.
If you ask her where to eat in town, she'll give you a real answer — and probably text you the chef's name.
"Real estate isn't supposed to feel like a funnel. It's supposed to feel like the most personal financial decision you'll ever make — because that's what it is."